QATAR 2022 AND INTELLECTUAL PROPERTY

In the month of the World Cup, intellectual and industrial property rights stand out, from broadcasting rights, advertising and graphics on the playing field, to the demand of brands for the sale and consumption of alcohol in the stadiums, it has been a constant dispute between the organizers and the brands that have the possibility of reaching millions of consumers worldwide in a few days, in one of the events with the largest global audience.

Intellectual property rights come to play an important role before the first minute of the game, protecting stadium plans, logos, mascot and official music, advertising material, advertisements, multimedia, development of didactic material, applications and non fungible digital assets (NFT) tokens.

All rights protected for the Qatar 2022 World Cup are intended to protect and receive revenue from rights assignment contracts.

The industrial property rights of official trademarks "FIFA™ World Cup", "Qatar 2022™" play an important role when negotiating with sponsors on how they will represent each team and each player.

The brands that will wear the national jerseys in each national team, where Adidas sponsors the national teams of Argentina, Germany, Wales, Spain, Belgium, Mexico, Japan; Nike sponsors Qatar, Poland, Saudi Arabia, Canada, Portugal, Croatia, England, France, Brazil, Netherlands, South Korea, United States, Australia; Puma sponsors Uruguay, Senegal, Switzerland, Serbia, Ghana, Morocco; Le Coq Sportif sponsors Cameroon; Marathon sponsors Ecuador; Hummel sponsors Denmark; Kappa sponsors Tunisia; Merooj sponsors Iran and New Balance sponsors Costa Rica.

To this we add what is called the "personal brand" of each player, from their image rights for advertising of all kinds, image in video games and even the creation of NFT with animations of the player.

Your products and services have an important value, visualize what you will be living in the month of the World Cup, advertising evocative of the tournament, the TV where you will watch a game, the cell phone you will use to share a goal, the application to follow the event, the clothing you wear for each occasion, etc.; everything has a brand, everything has a brand and distinctive sign that makes you choose before buying. All this is complemented with branding, marketing and advertising.

Intellectual and industrial property rights are applicable to all companies, SMEs, startups and entrepreneurs that create "value" in the market. So a correct and timely advice can generate income that you are not taking into account.

Every "exclusivity right" is obtained with its "registration" and in the event of an infringement, the owner may request economic compensation, based on the laws applicable in each country.

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