NOT EVERYTHING IS REGISTRABLE UNDER TRADEMARK LAW

Case in #Argentina 

The famous phrase said by the captain of the Argentine national soccer team Lionel Messi, after playing a heated match against the Netherlands in the Qatar 2022 World Cup, when one of the players of the Netherlands questioned him, while he was being interviewed by a journalist, he stopped the interview to tell the rival "What are you looking at, you fool? go over there".

This phrase quickly went viral, being applied for as a trademark by third parties, where recently the "refusals" to some of the files filed have already been issued.

Not all trademarks are "registrable", when studying the files the examiners verify if the trademarks applied for comply with the requirements of the Trademark Law.

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