THE VALUE OF A REGISTERED TRADEMARK
Many companies, SMEs and entrepreneurs, start their projects with the intention of creating a commercial identity, conquer customers and seek growth in the market.
The consequence of a brainstorming, motivates the birth of a "commercial name", of how we will call that project, developing logos, isotypes, web domain registrations, printing materials, among others, but nevertheless they forget something of total importance which is the "trademark registration".
In a market totally globalized by digital information, and notorious advances in technologies such as artificial intelligence, have significantly shortened the distances in the exposure and global awareness of brands. Search portals, social networks and websites facilitate a notorious access to information and analytically in real time.
Nowadays, everything is much more accessible through information engineering, so that a product and/or service published in the network can be visualized in a few minutes in any part of the world and by thousands of people.
It is becoming more and more common to receive comments, that found or confused a brand with another and that market the same product and / or service, even that were copied their figures, colors, photographs (even with watermark inclusive) and also the fonts of their letters.
What would happen if you were to make a purchase in a web portal, where all the products have the same name, the same color and the same name, how could you differentiate them in the market, it is clear that it would not be viable to buy in such a market. So, for a correct "distinctiveness" of products and/or services in the market, "brands" were created.
A trademark is if not the most important intangible asset for companies, this must be taken into account, to apply for its registration from minute one of the project. So it is advisable to know before, if the chosen brand name is not in use in the market, in the same product and/or service, (keep in mind that many brands that are in the market are not registered), this way you will avoid expenses and future legal problems, as well as the loss of the brand due to its improper use.
A "registered trademark" will give you the "right" of "exclusivity" over the activity to be developed in the whole country. Companies wishing to export their products and/or services must register the trademark in each country where they wish to have the exclusive monopoly of the trademark name.
If you are thinking of franchising, licensing and/or assigning the use of your trademark in the market, you will only be able to do it if you have the concession of your trademark, proving its use.
If you are interested in this article and want to know more about the benefits that the Trademark Law provides to your company or project, we invite you to follow us and contact us to schedule an interview.
Register as a User to start the registration of your trademark.
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