Fundación Exportar, as the export promotion agency of the Ministry of Foreign Affairs and Worship of Argentina, organized the second edition of the Exportar Conference, which took place on November 11 and 12 in the Autonomous City of Buenos Aires and was attended by more than 650 people.
During two days, technical presentations and working meetings were held, with the participation of international specialists and referents in topics of common interest and current affairs such as: management of social networks and new marketing strategies, sales techniques, online shopping and internet advertising; the importance of packaging in export activity; new technologies applied to audiovisual contents and their internationalization; branding and communication, among others. The opening of the conference was attended by the Secretary of International Economic Relations, Carlos Bianco, the Undersecretary of Investment Development and Trade Promotion, Agustín Wydler, and the Director of Fundación Exportar, Leonardo Boto, who expressed his satisfaction for the massive attendance and especially highlighted the attendance of small businessmen from all over the country. In his turn, Carlos Bianco highlighted the achievements reached in spite of the complicated international economic context.
"The only way to generate foreign currency to promote the country's growth is to sustain the trade surplus", he said. At the end of the opening ceremony, Leonardo Boto received the certificate certifying compliance with ISO 9001:2008 requirements for Fundación Exportar's quality management system. The conference was also an opportunity to hold the annual meeting of the export groups of Fundación Exportar and the ICBC Foundation and a new meeting of the national universities, within the framework of the Academic Council of Fundación Exportar.
In addition to professionals from the sector, provincial and municipal trade promotion agencies, business entities, bi-national and sectorial chambers, universities and tertiary institutes, exporting groups, Exportar Foundation representations in different jurisdictions of the country, outstanding companies and national agencies related to export management were present. Among them: Association of Metallurgical Industrialists of the Argentine Republic (ADIMRA), Chamber of Commerce of Holland, ProCórdoba, ProArgentina, Ministry of Production of the province of Jujuy, National Institute of Industrial Property (INPI), Argentine Chamber of Audiovisual SMEs Producers (CAPPA), Argentine Institute of Packaging (IAE), Argentine-Brazilian Chamber of Commerce (CAMBRAS), Argentine Institute for Quality, Casa de Asia, Salta Chamber of Commerce, Argentine-Japanese Cultural Foundation, Argentine Chamber of Exporters (CERA), Ministry of Production of La Pampa, etc.
The conference is a new scenario that promotes the rapprochement between the public and private sectors and also the federal spirit of the Foundation with the important participation of the provinces and Exportar representations from all over the country.
Source: exportar.org.ar
