Trademark Registration Argentina

Steps to register a trademark in Argentina: 2026 Guide

Trademark registration is a key step to legally protect your business identity and secure the exclusive use of your brand name, logo, or distinctive sign in the Argentine market. The process is handled by the National Institute of Industrial Property (INPI) and grants exclusive rights to the trademark owner.

Registering a trademark offers significant legal and commercial advantages:

• Exclusive right of use throughout the national territory.
• Legal protection against unauthorised use, imitation, or infringement by third parties.
• Increased commercial value of the business or brand.
• Ability to license, assign, or franchise the registered trademark.
• Essential legal tool for enforcement actions and unfair competition claims.
• Key requirement for business expansion, online marketplaces, and commercial agreements.

What Can be registered as a trademark?

• Brand names and word marks.
• Logos and figurative marks.
• Combined marks (word + design).
• Slogans.
• Distinctive shapes, provided they meet legal requirements.

The trademark must be distinctive, lawful, and not identical or confusingly similar to prior registered marks.

Trademark registration procedure in INPI Argentina

1. Trademark availability search to identify potential conflicts.
2. Filing of the application with the INPI, specifying the relevant goods or services under the Nice Classification.
3. Formal and substantive examination by the authority.
4. Publication of the application for third-party opposition.
5. Grant of registration, provided no objections or oppositions are upheld.

Estimated timeframe: with the new update of the Trademark Law and procedures, between 3 and 6 months, for applications without oppositions or observations from the INPI, which would extend from 12 to 18 months.

Term and renewal

• A trademark registered in Argentina is valid for 10 years from the date of grant.
• The registration may be renewed indefinitely for successive 10-year periods.

Requirement of use

To maintain trademark rights, the mark must be genuinely used in Argentina. Failure to use the trademark may result in cancellation actions filed by third parties.

You can start the registration of your brand in Argentina without the need to register as a User, then our assistants will register your customer account, write to us through the consultation form.

Protect your brand? Contact us to get started today.

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